In April of , Google rolled out an algorithm update for their mobile search engine that had a singular purpose of giving priority to websites that was optimized for viewing on smartphones and other mobile devices. Fast forward three years later and after at least a year of experimenting, in late March , Google announced the rollout of another update that has been widely tipped to fundamentally change how SEO services are going to work, the mobile-first indexing update. The basic gist is that while it used to be that the desktop version of your site is considered the primary one by Google, it is now the mobile version that is considered the primary page, assuming of course that you have separate versions for your desktop page and mobile page. Like the measles outbreak, this might be one of the few times that missing out can actually be a good thing. Now, how to adapt to this change could be tackled in a few different ways but mainly revolves around two things. The following is a deeper look into some of the options above and how or when it would be appropriate to use:. Optimizing for mobile devices could be achieved in three main different ways, responsive web design, adaptive web design and mobile-friendly web design. Think of it this way, you have three different containers, a bucket, a glass and a bottle. A responsive web design would be like water, its fluidity enabling it to fill each container to its full potential. Adaptive web design would be like having a choice of marbles of different sizes for each container.
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What Was Mobilegeddon?
You may remember the promise of Mobilegeddon in and Mobilegeddon 2. It is difficult to measure the impact these changes have had on individual websites as, of course, search visibility relies on many factors, the responsiveness of your website being just one of them. However, the changes made by Google to their search algorithm have shown that they are committed to ensuring that the search results they offer are for websites which are responsive and can be accessed on any device. As mobile and tablet use continues to grow, it is more important than ever that websites are viewed in a consistent format on all devices.
Mobilegeddon: It’s Closer Than You Think
Last year, Google changed its algorithm to favor mobile-friendly websites in its mobile search rankings. This huge shift was called Mobilegeddon, and this May, Google is doubling down by increasing the penalty on mobile-unfriendly sites. To help you prepare, we go over a few pointers on how you can present this to your clients and work it into your sales pitch! Resellers Small businesses. Resource Center. Everything you need to succeed on the web. Start Free Trial. Resource Center - Duda. Usercentrics: New Business Plan.
In April of last year, Google released an update that was a push for a mobile-friendly user experience. This update gave favor to sites in mobile search that had incorporated responsive design by ranking them above others that had not. The reason for this push was due to an increase in searches made on mobile versus a desktop laptop. Desiring to keep in step with users wants and needs, Google decided that websites should be making the move to responsive -- which has more than one benefit for your business. Fast-forward nearly one year to the date, and Google has rolled out the 2. The Official Google Webmaster Blog states the following:.